dairy

Tell consumers your story with beautiful dairy labels

Ten to fifteen years ago, all a dairy provider needed to do was slap a giant “MILK” label on a carton and all consumers understood what they were purchasing. Today, between whole, almond, cashew, oat, 1%, 2%, organic, skim, and so on, purchasing milk can be overwhelming. This is true for all types of dairy products today. More than ever, it’s crucial that consumers are able to quickly recognize what's in a product and what it will do for them. Thus, the importance of telling your product's story can’t be overstated. Consumers want to know where the product came from, how it came to be, and how it will positively affect their lives.

Tango’s relevance to the dairy market

Tango’s full body sleeves with integrated tamper evidence are a perfect fit for the dairy market. Offering 100% coverage of a product’s body along with integrated tamper evidence, these labels provide maximum real estate for telling your story and explaining every possible health benefit that might come from consuming your product. There is enough room for pictures, biographies, nutritional information, and more.

Since on-the-go convenience is now the name of the game, labels will need to be flexible enough to fit around the size and shape that offers the most convenience to the consumer. With incredible flexibility and heat shrink application, Tango’s shrink sleeves can tightly hug around any shape or size, making them the perfect addition to any size dairy product. They can even be used to create multi-packs.

Learn about Tango’s commitment to promoting and maintaining sustainability practices.

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2023 Dairy Trends

 Healthy eating: 
  Does the farm give antibiotics to the animals producing the product? How are the animals cared for? In today's world of dairy, there's organic milk, lactose free milk, flavored milk, 1% or 2%, and on and on. It is crucial for dairy distributors to communicate the details about their product directly on the label.

Convenience: 
   45% of consumers are packing up their food for on-the-go eating. From a small milk carton to tuck into a child's lunch box, to a medium-sized post-workout yogurt, and of course a carton of milk to drink at home, dairy producers need to offer a variety of sizes in order to fit consumers' demand for convenience. 

Building consumer trust: 
   People want to know where their dairy product came from, how it was made, and how it got there. Sharing a clear story with your consumers, makes them feel comfortable. For example, Organic Valley shows their farmers on their cartons to elicit trust from consumers.